Pay Per Click Party Over? (Part 1)
This article on Pay Per Click is by Rich Ord who is the CEO of iEntry, Inc which owns WebProNews as well as 100 other sites. It is really interesting reading his articles. This time is about Pay Per Click and whether it will still be able to sustain or not.
First the good news. Pay per click, as it has been perfected by Google, is unarguably the Web’s highest business achievement to date. Google has become an international corporate icon worth more than some of the most famous name brands of our generation like Disney, McDonalds and Hertz.
Even more impressive is that pay per click has empowered literally hundreds of thousands of entrepreneurs in their web businesses. Quite a few sites, which prior to pay per click would have trouble producing income, are earning more than $10,000 per month. Large sites such as NY Times, CNN, BusinessWeek and ESPN are also using pay per click to supplement their ad revenue.
Pay per click seems to be booming … but is the party soon to be over?
Filed under: Webmasters
