The Difficulty With Grabbing Attention In Search (Part 2)
The article is by David A.Utter who is a WebProNews editor and writer convering the business and technology section. This time Davis talks about how difficult it is to get to the top 5 placements on the major search engine. Another good read.
There were no faults with the market research, Hotchkiss noted. People were just being people, and their subconscious spurred these quick decisions.
“As Malcolm Gladwell shows in Blink, often these decisions prove to be better than the ones that we endlessly deliberate over. Our brains, especially the 95% that remains under the surface, are amazingly adept at making good decisions,” said Hotchkiss.
Overcoming this instinctive behavior may look like a call for more research. Hotchkiss said, “campaign optimization, A/B and multivariate testing are all best practices and should be done religiously.” They all suffer from the same problem, that being their state as a lagging indicator of customer behavior.
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