Making Link Bait Work For You (Part 4)
The Resource Approach (Becoming the Expert In Your Field/Niche)
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Create expert articles/lists/data sheets
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Create practical or fun tools
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Write How-To articles
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Create a comprehensive blog roll (give link love, get link love)
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Compile informative news stories and articles
The News Approach
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Get the scoop. Be first with industry news
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Interview prominent people in your field
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Investigate a hot topic
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Do an exposé
The Humor/Novelty Approach
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Post funny/interesting/amazing photos related to your industry
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Create humorous/unique videos (Use Blendtec for inspiration)
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Create lists; people love lists – Top 10 Ways to…; 10 Signs You’re…
But whatever you create as link bait, don’t just post and forget it. Send out emails to industry people, drop a link into Digg, post at YouTube. In short, take advantage of every medium at your disposal.
Filed under: Webmasters
