Optimizing Your Site for Both Google and Yahoo! (Part 3)
This article is by Michael Fleischner who is a marketing expert. He has more than 12 years of Internet marketing experience. We all can learn a lot from him like how to we can improve search engine rankings for our sites. You can learn about how to do this in his latest ebook, The Webmasters Book of Secrets at http://www.webmastersbookofsecrets.com.
Meta Tags. Although not as important as they once were, Yahoo still uses meta tags to help align search engine rankings and appropriate website pages. Make sure that your meta tags are complete and include your keyword phrases in the title, description, and keyword tags.
Keyword Density Between 6 - 8%. Although much has been written about the importance of keyword density remaining between 2 - 3%, Yahoo looks for sites with keyword densities as high as 8%. Don’t be afraid to include your keywords throughout your webpage content. Make sure however, that your keyword density is not more than 8%.
Link Building. This is the most important factor for increasing Google search result placements. Develop a link building campaign and give other sites a reason to link to your site. This may include free downloads, tools, or other valuable resources.
Site Map. Publish a sitemap. This makes it easy for search engines to spider your website and access all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date.
Optimizing for both Google and Yahoo can be challenging. Following basic seo principles and working to develop incoming links can help you reach the top of the largest search engines. Apply these techniques regularly to see the greatest results.
Filed under: Webmasters
