Google vs. MSN on Paid Links and Cloaking (Part 4)
This article is by Mike. He is a manager at the iEntry and has been there since 2000. Do you think you should buy paid links? I have been getting request from people that wish to buy links from me. Read more and decided if you want to sell links on your site.
Indexing issues:
Webmasters have issues with Live Search indexing sites properly. I asked Jeremiah what he thought people were running into when Live Search wasn’t properly indexing them.
Jeremiah said most indexing issues fall into one of three categories:
1. Problems with design
2. Problems with content
3. Technological issues
According to Jeremiah, “It tends to be technological issues, or the content itself, that’s the problem,” when people are having trouble being indexed correctly. “Most people are kind of hip to using better structure in their site,” so design isn’t as often the culprit.
Jeremiah cited a mix between design and content as a specific problem. “Most publishing systems and CMSs a lot of people are using were designed 3 or 4 years ago,” he said, before the now widespread recognition of the importance of crawlability and SEO in site design. As a result, some of these systems aren’t exactly the most efficient or effective in making a site’s content crawlable.
In terms of being totally optimized, Jeremiah said, “People do what they can, but I don’t think they always do enough or that they are not necessarily doing the right things”.
But even under ideal circumstances, Jeremiah admits “you’re not going to get everybody and you’re not going to get everything out of everybody.” As proof, Jeremiah offered a poignant example: “MSDN TechNet is a tier 1 site with eight or nine million documents in 42 different languages… I can tell you that it is not 100% indexed.”
Their goal is likely common to all search engines… 100% indexability of everything. But that is just not a reality at this stage of search evolution.
Filed under: Webmasters
