The Ultimate Guide to Directory Submissions (Part 3)
This article is by David Eaves. He has been working in the search engine optimisation industry for the last 5 years. You can read more of his articles can be found at his SEO blog.
Varying Your Description
Many directories will provide you with your own page about your business. If you have the same description on every page across different directory websites, then many of these will be seen as duplicate content by the search engines and your links will get devalued.
To avoid this, write a unique and substantial description for every single directory (200+ characters works best). Make sure the descriptions accurately mirror your products and services and that they read well.
Deep Linking
Many directories allow you to add extra links directly to internal pages of your website. You should take turns in linking to different pages of your website using different variations of the phrases you’re targeting on each page. Using the same anchor text to link to the same page over and over again will appear unnatural to the search engines and this could work against you.
Filed under: Webmasters
