Google Prepares Video Ads For Search Results (Part 1)
The staff writer of WebProNews, David A. Utter has written this article on Google whereby they are preparing video ads for their search result. I wonder how well this video ads will do for them. They have been the giants of search engine for so long now.
Revenue knocks at Google’s once-pristine door.
Visual ads, long absent from Google’s search results, opened on the site in the form of expandable video ads today.
Google took another step away from its history as a minimalist provider of relevant search results. Along with the One Box ads atop search results, and the right sidebar of ads, Google will place another monetization component on those pages.
etails of the move appeared on the Bits Blog. Google VP Marissa Mayer described why after all of their success with text ads that they needed to take this step:
“The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format,” Ms. Mayer said. “We were doing text-based search that was all textual. Visual ads don’t work in that format.”
Filed under: Webmasters
