If They’re Searching, Give Them A Hint (Part 3)
The author of this article is Jason Lee Miller. He is a WebProNews editor and writer covering business and technology.
Our new friend Cabel has screenshots of advertisements on Japanese trains. When I was in Japan, I ignored these, generally, if there was only text and no people in them because I never learned to read Japanese. So I don’t know, but I also don’t remember if the ads then instructed consumers to search for specific keywords. The instructions in Cabel’s screenshots often appear alongside the website URL, of course.
I apologize if similar ads appear on New York subway trains, too. In addition to general ad blindness anyway, I live in Kentucky, where we only use trains to haul cargo, and if you’re lucky, you don’t have to go near a city bus or a Greyhound.
The point is (sorry it took so long) advertising not just your site’s URL but also search instructions for keywords you know you rank well for, will be, if it’s not already, an important part of advertising strategies. You can target a sponsored search campaign to correspond with other media efforts, and if the organic results are there, too, the effect is magnified. It doubles (at least) the brand association a company is already trying to solidify by offering the words you want associated with the brand.
Filed under: Webmasters
