SEO For Local Markets (Part 1)
The author of this artcile is Michael S. Francis and he is one of the seasoned local SEO expert. Michael S. Francis is the owner of www.seovida.com a Local Business SEO company. Check out his website for free local SEO class so you can learn the basics of local seo click here Local SEO.
Many brick and mortar companies that are catering to their local clientele find it hard to SEO for local markets despite targeting the best keywords. Quite naturally this is not a surprising matter as many of them, although efficient in running their off line businesses, typically stumble over two critical blocks.
Stumbling Blocks and SEO for Local Markets
When local businesses set to do SEO for local markets, many of them invariably ignore the need to think rationally because they are advised by SEO experts to target the big three search engine users and sometimes get confused and tackle this feat on a global level resulting in global traffic. The direct fall out of this step is exposing your business offers, products or services to the world at large only to dilute all other local online SEO efforts. If your product is not global you are in trouble.
So here is the stumbling block number one.
1. Not using localized target keywords, however good they are, will leave your new websites way down the SERP’s locally. Actual localized keywords you should be targeting in which will bring you a steady stream of natural traffic.
The second block where you might probably stumble, especially if you are new to web and optimization is wrongfully assuming internet marketing techniques as something radically different and for removed from the earthly- worldly affairs that we all do by trial and errors over and again. The crux of the matter here is SEO for local markets is only a small part of larger marketing exercises, with certain twists, to get exposure with local locations.
Here is the second stumbling point in SEO for local markets.
2. SEO for local markets is not a marketing technique but a sophisticated local technique of optimizing websites on a local basis. Obviously, the one who knows the pulse of the market is not the SEO expert but can contribute his knowledge to SEO expert.
So, What Is Actually SEO For Local Markets?
Let me dash you through steps involved in SEO for local markets in short.
1. Localize your target keywords. This includes prefixing or suffixing local terms, names, and names of areas, cities or zip codes with target keywords. Example: “remodeling contractors Orange County”, not “remodeling contractors”.
2. Submit to local search engines (find one, if you don’t know already), directories and web based yellow pages.
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