Google’s Latest Target: You (Part 1)
This article is by Doug and he is one of the staff writer for WebProNews. You can visit WebProNews for more latest new on eBusiness.
Since not every single one gets clicked on, Google’s ads might be considered less than perfect. A new patent application would make behavioral targeting a central part of improving them.
Patent news is, of course, somewhat noncommittal by nature. We’ve all heard about patent trolls - people (or companies) who try to own every obvious detail or outlandish possibility purely for the sake of profit. And even though Google doesn’t fall into this category, it (along with most other businesses) doesn’t make use of every patent for which it applies.
Still, some interesting ideas are on display among the 11,000 or so words in the application (filed last week by Googler Krishna Bharat), and for a path through the scientist-speak, we can turn to Barry Schwartz.
Schwartz, after giving a hat tip to Bill Slawski, summarizes, “Based on a user’s behavior, Google may adapt the AdSense ads in one or more of these methods: Change the number of ads to show …. Change the type of ads displayed …. change the style of the ad displayed including the age of that content, and the type of content (e.g., text, graphics, video, audio, mixed media, etc.) …. Previous queries may be used to better associated geographic information to the ad …. Or more information.”
Filed under: Webmasters
