Google’s Latest Target: You (Part 2)
This article is by Doug and he is one of the staff writer for WebProNews. You can visit WebProNews for more latest new on eBusiness.
Hopefully this doesn’t mean people who try to ignore advertisements will be buried under a sea of them, and the same group probably wouldn’t appreciate ads that make sounds. Also, even as NBC’s “30 Rock” explained the uncanny valley’s relation to humanlike entities, Google might not want to get too eerily insightful about what ads it shows users.
Still, Schwartz later continues, “Google may also use behavioral targeting to change factors for advertisers including: Ad price information …. Ad performance information …. Targeting criteria match information, and …. Advertiser quality information.” So it seems that the search giant is trying to think through all the ways in which this sort of stuff can be useful.
A timeframe for any changes remains completely unknown, of course; there hasn’t been so much as an applicable peep from either the Google Public Policy Blog or the company’s mainstream Press Center. It’s entirely possible that the proposed changes will be discarded as new ideas come up or old ones fail to work out as planned.
Meanwhile, it’ll be worth watching Microsoft, Yahoo, AOL, Ask, and every other search company to see if they pursue similar paths. Patent applications sometimes spill the beans, so to speak, and set off a race even as businesses try to stay in the clear legally.
Filed under: Webmasters
