Free SEO Tips the Pro’s Charge For (Part 4)
This article is by Michael Cooper and he is a computer/internet/technology enthusiast. He has been building websites since 1996 and has been using SEO for years to help drive traffic to his and his client’s sites. For some recommended SEO software, visit http://seosoftware.topconsumerproductreviews.com so that it can help you with the above tasks. To hire him for SEO/SEM/VM, you can contact him at http://nosquaresoftware.com.
You’re asking yourself how they can know what a site is about then. They asked themselves the same question and came up with an obvious answer: they can’t. But other humans can. This is called ‘Off Page Optimization’ and is covered in the second type of optimization.
They never really disregarded the webpage entirely, but they lowered its importance in their overall factoring of a page’s importance and relevancy. However, as their savvy increases and they have more computing power to analyse content, search engines are starting to consider the page’s content as being more and more important. They can often discern the difference between human generated and computer generated text, and can tell if the content on a page is relevant to a particular topic or not. As they do this more, the page itself will continue to get more important.
There used to be a lot of tactics and tricks to get the search engines to pay more attention to your page, but the number one tip is now this: Write human readable content (don’t try to write it to load it with terms and keywords) that has value and real relevancy. Make sure that you do use the words and phrases you think people will search for, and do use them more than once, but don’t go overboard. Bolding and using larger fonts (and H1 tags) will help as well, but don’t overdo it. If you make your page look too wonky it will not work for the second type of optimization.
Filed under: Webmasters
