This article is by Bill Platt. He provides ghost writing and article distribution to his clients at thephantomwriters.com. Bill also wrote an ebook teaching people how to duplicate his article writing success, by teaching folks how to write articles that attract publishers and readers, traffic, sales and profíts. Visit: http://thephantomwriters.com/ebooks/article-marketing-traffic.html
There Is More Than One Way To Skin A Cat
At the end of each day, only ten websites will ever be on page one of the organic search results. But, PPC lets anyone who has some money to spend, break into page one of the search results.
Depending on your bank account and your business model, SEO or PPC may be the answer to getting people to visit your website and to buy what you are selling. Depending on your keywords, the ISEDN advertising opportuníty may make more sense. I have used the ISEDN network, and I still do use them for some of my own advertising.
But when all is said and done, what matters is for you to get your advertising message in front of the people most likely to buy what you are selling.
My Advertising Model Of Choice
In my years online, I have always turned to article marketing to get my sales message in front of the people most likely to buy my products or services.
Case in point. You are reading an article that I have written, to speak to those people who are looking for ways to advertise their business onlíne. And at the end of this article, you will see what is called a “resource box” or the “about the author information”. The resource box, at the end of this article, is my advertisement for my business.
If you reach the end of this article and you read my resource box, then I will have succeeded in getting you (someone in my target audience) to read my advertisement. If you clíck the link in the resource box, then I will have succeeded in getting a potential client to visit my website. And finally, if you buy my products or services, then my website will have accomplished its purpose - to turn its visitors into buyers.
The interesting truth is - and few people will point this out to you - if you clíck the link below and visit my website, then you will have reached my website without actually passing through a search engine to get to it. That is the beauty of article marketing - you can use this advertising model to reach your target audience, regardless of how well or how badly you rank in the search engines.
In Conclusion
There is only one company who can promíse you top rankings in Google, and that company is Google. Although Google could assure you top rankings in their search results, they won’t do it; not for any amount of money.
So when you see some other company making pie-in-the-sky promises about how they can “guarantëe your search engine rankings”, get a solid grasp on your wallet and run… the other way… fast…