Guaranteed Search Engine Rankings: Busting The Myth (Part 2)
This article is by Bill Platt. He provides ghost writing and article distribution to his clients at thephantomwriters.com. Bill also wrote an ebook teaching people how to duplicate his article writing success, by teaching folks how to write articles that attract publishers and readers, traffic, sales and profíts. Visit: http://thephantomwriters.com/ebooks/article-marketing-traffic.html
Comparing Organic and PPC Listings
Those who wish to rank in the organic search results will need to employ Search Engine Optimization (SEO) techniques to improve their rankings. There are literally hundreds of SEO companies, who specialize in helping their clients climb in the “organic” search result listings. But, SEO is a time-consuming process that requires the efforts of specialists, who have actual knowledge and skills in manipulating the search engine results. Here is what Google has to say about this practice and its accompanying industry:
Those who wish to employ paid search listings (PPC), which can frequently be much cheaper than getting to the top of the organic listings, will utilize one of the following services:
- The ISEDN is a bit different than the other search advertising networks. First off, they do not charge a fee for each clíck. Instead, they charge a quarterly placement fee. Also, instead of representing one large search engine, their ads appear on 225+ smaller search engines.
Organic listings are best if you can get them, because they will deliver free traffic to your website, sometimes for years. On the other hand, given the cost of developing organic rankings, it often makes more sense to pay a little bit each month for PPC search traffic, rather than to pay thousands per month, sometimes for years, just to break into the top few pages of the organic search results.
Some Real-World Perspective
To get your website into page one of the organic search results, can be a daunting process. To put this into perspective, I ran some popular keywords through Google to see how many search results would be found. Here we go:
- travel - 1,410,000,000 results
- HDTV televisions - 2,310,000
- hybrid cars - 15,700,000
- homes for sale - 96,000,000
- real estate agents - 72,100,000
- divorce attorneys - 1,640,000
- cancer treatments - 3,610,000
- credít card applications - 7,520,000
- credít report - 51,700,000
With 1.4 Billion (with a “B”, not a “M”) pages vying for page one results in Google for the word “travel”, and 72 million pages struggling to be seen in Google for the search term “real estate agents”, is it any wonder that the people in many industries are struggling to be seen online?
If your competitors are struggling to be at the top of the search results, so will you, unless you have extremely deep pockets. With that having been said, there are some industries where getting to page one will take an investment of millíons, and then there still are No Guarantees that you will succeed in your endeavor.
Filed under: Webmasters
